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“The place where they’re losing share is basically all about the search piece, and the reason that they’re losing share of search ads is because more search ad spending is going to sites like Amazon, instead of general search sites like Google or Bing,” said eMarketer principal analyst Nicole Perrin.

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For example, Adam Enfroy’s blog brings in around 332,854 pageviews in a month. With such traffic, he can generate $101,814 simply from people viewing the ads on his blog, clicking an affiliate link, or purchasing his digital products.
While Trump was scheduled to address the predominantly white crowd via Jumbotron, Lindell, who dubbed the event a “free speech Woodstock,” inexplicably threatened to end an interview with The Daily Beast when asked if the rally could be seen as a show of strength of the Trump movement generally.


With people increasingly looking to buy online, it’s not just to Google’s benefit. “It’s happening right now. It’s been happening through the pandemic, there’s been more digital demand for goods and services,” she said. “Google has benefited from that, but Amazon has benefited more.”