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Many grocery stores, gas stations and department stores offer free loyalty cards that provide a myriad of benefits. For example, the Midwest grocer Meijer has mPerks, which gives customers access to digital coupons and provides additional discounts once certain levels of spending are reached. Meanwhile, the gas station Speedway offers Speedy Rewards, in which points are earned for purchases and redeemed for fuel savings, gift cards and merchandise. And at Nordstrom, The Nordy Club offers points to be redeemed for savings and comes with perks such as free basic alterations.

America’s billionaires avail themselves of tax-avoidance strategies beyond the reach of ordinary people. Their wealth derives from the skyrocketing value of their assets, like stock and property. Those gains are not defined by U.S. laws as taxable income unless and until the billionaires sell.

The company's CEO said its team wants to be deliberate in how it builds its product to avoid some of the pitfalls other tech startups have faced.
In the coming months, ProPublica will use the IRS data we have obtained to explore in detail how the ultrawealthy avoid taxes, exploit loopholes and escape scrutiny from federal auditors.

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