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"This fall when a college sports fan is scrolling through Twitter, they're going to see a video from their favorite student-athlete and that video could be that athlete providing a postgame recap. Their thoughts on the game they just played," Lawrence said. "The fan hits play on that video and they will see a five- to 15- to 30-second advertisement before the video plays.
Besides WordPress, other well-known CMSs include Drupal and Joomla. While they are perfectly capable of blogging, they may have a steeper learning curve.
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